How to spot good skincare influencers

In today’s interconnected age, influencer culture is more prevalent than ever, especially in the world of skincare. Influencers can be a great source of skincare tips and inspiration, as well as unbiased reviews and advice. However, given that many skincare influencers don’t have professional qualifications, it’s worth being very careful about how you choose yours. So as experts in skincare treatments here at AP Skincare, we’ve compiled a quick list of qualities to look out for in skincare influencers!

Tip 1: Thoroughness

While individual skincare routines may vary hugely between different people, most of them agree that there’s a specific order in which products should be applied; cleanse first, and put serum underneath your moisturiser, with suncream the last step. To find a good skincare influencer, you want to find someone who knows the order of what products go on when, so you’re not wasting a luxury serum because you’ve put it on before cleansing. It’s also good to find an influencer who has separate morning and evening routines, as both routines use slightly different products.

Tip 2: Knowledge

Whether you’re just starting your skincare routine or want to know a specific amount of cream to reduce a bad patch of acne, it can help to go back to the basics. Due to the many different products, there are various important aspects to take into consideration, including knowledge about the active ingredients that work best together, and what not to use if you are pregnant. A good skincare influencer should be able to recommend products for specific skin types, to help you make informed decisions on what works best for you.

Tip 3: Authenticity

As humans we are generally more inclined to purchase a product if we see reliable reviews and videos from influential people, and this is especially true when it comes to skincare treatments. Influencer marketing helps to build brand awareness and trust, and you need to make sure someone you are listening to is authentic. It’s also worth noting the number of followers that an influencer has, as generally this will mean that the advice and information shared is honest and reliable.

It’s always worth checking to see if any skincare influencers are collaborating with named brands through sponsored posts. While sponsored posts should still be truthful, it might be worth checking how many different companies an influencer is working with. This will help give a reasonably good indication of their authenticity.

Of course, if you ever have any questions or specific doubts about skincare, we’re happy to help here at AP Skincare. Here at our Blackburn skincare clinic, we’re pleased to be able to offer a range of skincare treatments, and with years of experience behind us, we can give you tailored advice that’s unique to your needs and personal circumstances. Give us a call today on 01254 297 000, or book an appointment to visit us in person – we’re always here to help!