How much attention should we pay to online skincare trends?

Looking after your skin is now more popular than ever thanks to social media, ’skinfluencers’ and the wealth of options readily available at reasonable prices both online and in high street shops like Boots and Superdrug. However, with the influx of all these beauty influencers comes a significant influx of trends, products and lengthy skincare routines. When you’re just starting your skincare journey, it can be hard to know what’s worth paying attention to, what’s going to work for your skin, and which products you should consider investing your hard-earned money in.

Luckily, here at AP Skincare, we’ve got the answers you’re looking for! Our team of qualified professional are experts in all things skincare, so you can count on us to break it down to to easily understandable information and let you know what’s worth the hype and what isn’t. Let’s take a look!

When to pay attention to skincare trends

Many of us are no strangers to the internet and social media, so it can be easy to identify a new trend as it’s on the rise, for example, Korean skincare or glass skin. However, not all trends are created equally and here’s why: there’s no one-size-fits-all for skincare. It’s a universal truth that everyone is different, and as a result, everyone’s skincare routines should also be different. There will always be a couple of key players that will pop up in everyone’s routine, like SPF, good cleansers and moisturisers, but apart from that, you need to first assess your skin and take stock of what it needs.

When to not pay attention to skincare trends

An example of why following every trend can be bad for your skin would be as follows. Following a trend suited to people who have oily skin or non-sensitive skin, when you have dry, sensitive skin is a one-way ticket to messing up your skin barrier, mainly if these routines include a lot of harsher skincare ingredients like retinoids or vitamin C serums – both of which are fantastic when needed but can be slightly irritating to more sensitive skin.

This works the other way around, too; if you have oily skin, a routine tailored to people who are trying to lock in as much moisture as possible with thick skin creams and face oils might not be what your skin needs. It’s all about balance. An ideal place to start would be to figure out your skin type, and what products typically work best with the motions your skin goes through.

How we can help at AP Skincare

Here at AP Skincare, we’re proud to supply our customers with some of the best skincare products on the market from some of the industry’s most trusted brands and skincare professionals. So, if you’re looking to get premium quality products from a source you can trust to get you started on your skincare journey, look no further!


Dr Zein Obagi’s skincare range, ZO SKIN HEALTH, is a groundbreaking line formulated to address the diverse needs of multi-ethnic skin, drawing from his extensive experience treating clients in Beverly Hills.

This collection has earned global recognition for its effectiveness on oilier skin, helping to reduce pigmentation issues and managing acne. Unlike traditional skincare products that promise instant results, ZO skincare takes a different approach by stimulating the skin’s epidermal and dermal cells to activate their natural healing and maintenance processes, which helps the skin repair and maintain itself.

This amazing range has all the essential products, so no matter you skin type, you’ll be able to find everything you need to get your skin glowing including:

Heliocare 360º?

If you’re looking for the best anti-ageing skincare, then say hello to Heliocare 360º. The multi-action formulations provide unrivalled protection against premature ageing and damage, ensuring your skin stays healthy and radiant. Whether you have oily, dry, or sensitive skin, there’s a Heliocare 360º product for you. The nourishing and elegant formula of these products will leave you feeling beautiful and provide the ultimate daily defence for your skin. And the best part? It’s available right here at AP Skincare!

This collection embodies sun protection like no other. From the Airgel SPF50+ to the Mineral SPF50+ to the Capsules for added defence against free radicals, this collection even has a foundation in the form of the Color Cushion Compact SPF50+ for easy coverage and sun protection so your skin can stay youthful, plumb and glowing all year round.


And if you’re looking for a little extra boost to your skin, our skincare treatments are the way to go. Whether it’s anti-wrinkle treatments or lip-fillers, all of our treatments are clinician-led, meaning we don’t rely solely on over-the-counter solutions, and we use medical-grade ingredients which can only be prescribed by trained clinicians like us. If you’d like to know more about our fabulous skincare products or book yourself a treatment, call our friendly team on 01254 29 000, or pop into our Blackburn clinic!